Strongbow – the world top selling cider

ppm factum focuses on Czech market to present new Heineken cider after the succesfull launch in Slovakia.

The festive pilot sampling was started in May at Prague streets and shopping malls. Not just hostesses were promoting. 39 Heineken enthusiastic key managers joined the action and enjoied their new product with customers.

You can met our promo teams at big cities during the whole summer. The strongbow sampling will be aimed to high presence of target group places. The promotion will be supported by visible electro three-wheeler to express ecological thinking. The huge can will be full of the two great Strongbow flavours, of course.

Photos and video enclosed.