The new communication is based on cooperation across brands.
This brings together the most popular chocolate in the Czech and Slovak Republics with the number one in biscuits in the global market.
The key product here is an Oreo Bar which contains both Milk chocolate and a crisp Oreo wafer.
Interim results show that the combination of the products works and our planned sales were exceeded up to 30 %.
You can see how our customers enjoy the new bars in our photo gallery.