A little extraordinary tasting.
During April, the world's sensation in the form of sweet lemon arrived in Slovak and Czech retail chains.
We presented new Fidorka with lemon flavor to customers in an unusual form where the customer did not know until the last moment that they were trying to taste Fidorka and not a sweet lemon. Customers have been positively evaluated the whole promotion, which was reflected also in our sales results.
You can see photos from this non-traditional campaign in our gallery.