Massive sampling for Kotlikové
Our task was to invent a promotion that would reach the maximum number of people from the target group and allow them to taste this premium novelty product during the summer.
We designed and produced a road show and we visited 22 key locations in major cities and a number of music festivals over the course of 2 months.
We managed to efficiently give away 100.000 pieces of samples.
How we managed the events can be seen in our photo gallery.